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122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing
Mark Kilens discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where the company represents itself in the market. Kilens emphasizes the shift from a search-based internet to a social-based internet and the need for businesses to adapt to this change. He also discusses the role of AI in marketing and the importance of building trust with customers.