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Never fade to black | Video First Issue #08
Video First Newsletter #08 | It's VITAL you don't spend the time and resource into using video messaging (in either marketing or sales) and then trust that the viewer will go hunting for your call to action destination.
Keep it simple by installing default CTAs on all your Vidyard folders and having a bank of quick to edit ones for specific videos too.
It reduces the risk of viewers wandering off to work on something else at the end of your video and drives more people to your end destination.