The power of respect and its impact on creativity | Sarah McDevitt

In this talk, Sarah will explore the impact of respect on working relationships between agencies and marketers. Sarah will discuss the self-inflicted wound of some marketers that impacts the talent available to them and the wider industry. She will also talk about how it impacts the marketer's access to the best ideas and work, the importance of boundaries, creating a culture of shared accountability, and how respect can help the marketer get the best ideas. The fact is when respect is missing we become less open to other ideas and possibilities, and we can’t generate consistently high-caliber and novel ideas.

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