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Pigeon holes are for pigeons - Andrew Boulton - LOVE INBOUND 2023

Pigeon holes are for pigeons - why only learning copywriting from copywriters is a bad idea

Copywriters, creatives and marketers could learn better ways to do their job from just about anywhere and anyone. So why are so many of us so reluctant to explore other fields and see what ideas and methods would work brilliantly in our own world? Be less pigeon, be more magpie.

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